We are phasing out the holiday subscription program after Rosh Hashanah 2013.
We are now concentrating on a new concept of offering discounts for individual products
to people who place orders early before we import from Israel. Early orders reduce the risk and costs involved in importing and make it possible for us to import high quality products from Israel. The new concept is a form of "crowdsourcing" which we think has great potential.
Right now we are taking early orders for organic olive oil we are importing in the spring of 2013. Details are at the front page of the product catalog.